“We had to hit the ground running and had little time to question our decisions. Relying on our years of live event and broadcast experience, we trusted our gut and ran with it. We quickly assembled the team, assigning a producer and technical director to each of the 4 types of events we were producing for AMC: film screenings, community dinners, plenary sessions and opening/closing ceremonies. This made it easier for the client’s producers to have one consistent team to go to and each team was really able to own their process and get familiar with one another’s working styles.

And yet, before each day began we all came together as a team to talk about any hot button or unresolved issues across any of the teams and events, and we’d share our key learnings and takeaways in case it was helpful to another portion of the conference. This sense of teamwork and strong communication back channels really got us through the 4 days.”

– Beth Norber, Account Manager